Tax Cut Boosts Beer Sales in Japan by 20 Pct in Oct.

12 Novembre 2026

Tokyo, Nov. 12 (Jiji Press)–Beer sales at four major makers in Japan surged 22 pct in October from a year earlier apparently because of a tax cut, industry officials said Thursday. Sales of Kirin Brewery Co.’s “Ichibanshibori” rose 8 pct, and those of Sapporo Breweries Ltd.’s Black Label gained 3 pct. Sales of Asahi Breweries Ltd.’s Super Dry dropped 9 pct after the company increased its shipments a year before following supply disruptions caused by a cyberattack. Suntory Spirits Ltd.’s The Premium Malt’s saw its sales decline 7 pct. The four makers saw their combined sales of “happoshu” quasi-beer and so-called third-segment beer-like beverages drop 36 pct and 85 pct, respectively, because of tax increases. Total sales of beer and quasi-beer products fell 12 pct. END [Copyright The Jiji Press, Ltd.] 

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