Silicon Valley, March 5 (Jiji Press)–Hanamaruki Foods Inc. said Wednesday that it will sell a liquid version of “shio-koji” seasoning to consumers in the United States, starting around this summer. The product is currently on display at a natural food trade show in Anaheim, California. The Japanese miso maker has been selling its shio-koji seasoning product, which can be used as a marinade for meat and fish, overseas since 2015, mainly targeting food makers. The company now expects solid retail demand for shio-koji overseas amid a growing acceptance of fermented food products and koji. The product will be available in 210-milliliter and 500-milliliter bottles. The prices have yet to be fixed. Hanamaruki will also offer a shio-koji seasoning product made from organically grown ingredients to attract health-conscious consumers. Nobuyuki Hirata, Hanamaruki’s marketing chief, said the company wants shio-koji to be accepted globally as seasoning from Japan, like miso and soy sauce. END [Copyright The Jiji Press, Ltd.]
Hanamaruki to Sell Liquid “Shio-Koji” Seasoning to U.S. Consumers
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