(Adnkronos) – The climate of terror and uncertainty that Donald Trump’s deportations have imposed on Hispanic communities across America is also having a negative effect on consumption in the country. This is what the Wall Street Journal writes today, noting how some major brands, including Coca-Cola, which has long been committed to growing sales in a crucial group like Hispanics.
Many ‘Latinos’, even those with proper documents, in recent weeks have been avoiding going out to shop, eating out for fear of running into the growing ‘migra’ raids, as Hispanics call the dreaded Ice, the immigration police. Not to mention that many have lost their jobs, particularly in the construction sector, again due to the raids, and therefore have lost purchasing power. The trend has increased drastically in recent days, with Ice raids in Los Angeles, the consequent protests and the sending by Trump of the National Guard and Marines.
This is reflecting, writes the American economic, and conservative, newspaper, on consumption, with Coca Cola, for example, which recorded a 3% drop in sales in North America in the first quarter of the year, partly due to the decrease in Hispanic consumers, according to the company’s top management. But other brands, including some oriented to the Hispanic market, such as Constellation, producer of Modelo beer, or chains such as El Pollo Loco, have told investors in recent months that lower spending by Hispanics is negatively affecting their sales.
