(Adnkronos) – The EU will seek a “completely balanced” agreement with the US in the 90-day pause that President Donald Trump has granted in the application of additional tariffs, but is ready for a transatlantic trade war, if the talks were to fail, which could include a tax on digital advertising revenue, which would hit American technology groups such as Meta, Google and Facebook. This was stated by the President of the European Commission Ursula von der Leyen, in an interview with the Financial Times.
“We are developing retaliatory measures”, said von der Leyen, measures that could include activating the anti-coercion instrument, with the power to hit service exports. “There is a wide range of countermeasures in case the negotiations are not satisfactory”, she stressed. One response could include tariffs on trade in services between the United States and the EU. One example “is the imposition of a tax on the advertising revenue of digital services”.
